Buy Mortgage Leads

How Quickly Can I Buy Mortgage Leads from Lead Planet in 2026?

One of the most common questions mortgage companies ask before starting a lead program is how fast they can expect leads to start arriving and the answer from Lead Planet is straightforward: most lenders and brokers are receiving mortgage leads within 24 of completing their account setup.

There is no lengthy onboarding process, no minimum contract period, and no technology integration required before your first leads arrive. You speak with a Lead Planet account executive, configure your custom filters licensed states, loan programs, credit score parameters, loan amount range, and lead format and your program is activated. From that point forward, leads are delivered in real time, typically within seconds of a consumer submitting a mortgage inquiry on one of our owned consumer websites, paid search, paid social media, TV campaigns, radio spots, or direct mail programs.

If your CRM or loan origination system supports API or direct data integration, our team can configure that connection during onboarding so leads flow directly into your pipeline without any manual handling. If you prefer email delivery or access through the Lead Planet lender portal, both are available immediately.

There is a $300 minimum to get started, no setup fees, and no long-term commitment your program can be paused, adjusted, or expanded at any time as your business needs change. For lenders and brokers who have been waiting to find a lead source that combines speed, quality, and flexibility without contractual risk, Lead Planet’s activation process is designed to remove every barrier to getting started. Call 888-271-9581 today.

Why Lead Planet?

When you buy mortgage leads from Lead Planet, you are buying from the company that generates them. We have operated our own consumer mortgage websites, TV campaigns, radio spots, and direct mail programs since before the new millennium — and every lead we sell comes directly from those first-party properties, delivered to your pipeline in real time, with no intermediary and no competing lender who received the same data yesterday.

That distinction matters more today than ever. Most companies advertising mortgage leads for sale are brokers — they purchase consumer data from aggregators, repackage it, and sell it to you at a margin. The data is already aged. The consumer has already been contacted. Lead Planet has never operated that way. Our mortgage leads come from homebuyers and refinancing homeowners who submitted a real-time request on a Lead Planet-owned property, matched to your specific credit criteria, loan programs, and licensed states before they reach your loan officer.

Whether you are a single-branch broker looking to fill a pipeline or a national bank scaling a purchase or home equity program, Lead Planet builds a lead program around your exact products and markets — not a one-size-fits-all volume package. Our account executives have deep mortgage industry knowledge and configure your filters, delivery method, and lead format to match your origination workflow from day one.

Exclusive vs. Non-Exclusive Mortgage Leads