Natural search engine placement can take time so many mortgage companies like the quick results from pay per click mortgage leads and the PPC management that the Lead Planet provides.  Pay per click leads can be turned on and off quickly and the quality of mortgage leads is typically good.  The pay per click mortgage leads perform well with conversions almost as high as the organic internet leads.  The Lead Planet understands the home financing business and our internet mortgage marketing strategies have been proven time and time again over the last decade.