Ready to Get More Qualified Leads?
No contracts. No setup fees. $300 minimum to get started.
Talk to an account executive and get set up today.
Or call us directly: 888-271-9581
Why Smart Lenders Are Building Purchase Mortgage Lead Pipelines Now
Refinance Volume Has Narrowed
The pool of borrowers eligible for a rate-reducing refinance has contracted sharply. Purchase lending represents the primary growth channel available to loan officers in today’s rate environment. Lenders who pivot early build a durable production base that does not depend on rate fluctuations.
First-Time Buyers Are Active Online
First-time homebuyers overwhelmingly begin their financing search on the internet — comparing lenders, requesting pre-approvals, and seeking rate quotes digitally before ever speaking to a bank. Lead Planet’s consumer websites intercept that demand at its source.
VA Programs Offer 100% Financing
VA home loans continue to offer 100% purchase financing with no private mortgage insurance requirement — making them one of the most competitive products available to eligible borrowers. The veteran buyer population is substantial and growing, and VA purchase leads remain one of our highest-converting categories.
Purchase Leads Build Long-Term Relationships
Unlike a refinance transaction, a purchase loan establishes a client relationship that spans the entire lifecycle of homeownership — future refinances, HELOCs, second properties, and referrals. Every purchase lead you close today is a long-term asset on your book of business.
Ready to Get More Qualified Leads?
No contracts. No setup fees. $300 minimum to get started.
Talk to an account executive and get set up today.
Or call us directly: 888-271-9581
Purchase Mortgage Leadt Types
Lead Planet generates purchase mortgage leads across every major loan program. All types are available with real-time delivery, custom geographic and credit-grade filters, and direct export to your CRM or loan origination system.
Lead Type
FHA Purchase Leads
Borrowers seeking FHA-backed financing with as little as 3.5% down. Excellent, good, fair, and challenged credit profiles all accepted by FHA guidelines.
Lead Type
FHA Purchase Leads
Borrowers seeking FHA-backed financing with as little as 3.5% down. Excellent, good, fair, and challenged credit profiles all accepted by FHA guidelines.
Lead Type
VA Home Loan Leads
Active-duty military, veterans, and surviving spouses seeking 100% VA financing. Available exclusively for VA-approved lenders holding LAPP authorization.
Lead Type
USDA Rural Leads
Buyers in USDA-eligible rural and suburban areas pursuing zero-down-payment financing through the USDA Rural Development Guaranteed Loan Program.
Lead Type
First-Time Home Buyer Leads
Entry-level buyers qualifying for low-down-payment programs including FHA, Fannie Mae HomeReady, and Freddie Mac Home Possible.
Lead Type
Conventional Purchase Leads
Prime and near-prime borrowers with strong credit profiles seeking conforming Fannie Mae or Freddie Mac conventional purchase financing.
Lead Type
Jumbo Purchase Leads
High-net-worth buyers financing properties above the current conforming loan limit, requiring non-agency jumbo or super-jumbo programs.🔧
Lead Type
Non QM & Bad Credit Leads
Homebuyers with challenged credit histories seeking non-QM, hard money or portfolio lending solutions. A growing segment as lenders expand credit overlays.
Lead Type
Live Transfer Purchase Leads
Pre-screened purchase-intent borrowers transferred live to your loan officer — the highest-converting format for purchase mortgage leads.
All purchase lead types available exclusively or non-exclusively with real-time CRM delivery in all 50 states. Contact Lead Planet → to configure custom filters for your licensed states and loan programs.
After shifting our marketing focus from refinance to purchase leads with Lead Planet, we nearly doubled our monthly closings for purchase mortgage loans within the first quarter. The quality of the borrowers reaching our loan officers improved immediately — these are real buyers in the market, not recycled names from a list.
Senior Loan Officer
National Lending Partner · Lead Planet Client
Frequently Asked Questions About Purchase Leads
A home purchase lead is a real-time inquiry submitted by a consumer who is actively seeking financing to buy a residential property. The inquiry typically includes the borrower’s name, contact information, target purchase price, desired loan type, and credit profile. Lead Planet purchase leads are generated directly from our owned consumer websites — not purchased from third parties or recycled from older campaigns.
Lead Planet generates purchase mortgage leads for FHA, VA, USDA rural, conventional (conforming), jumbo, first-time homebuyer, subprime, and non-QM programs. You can select the specific programs that match your underwriting guidelines and licensing, and our filter system ensures only matching leads reach your team.
Yes. Lead Planet offers dedicated first-time homebuyer leads for lenders offering FHA, Fannie Mae HomeReady, Freddie Mac Home Possible, USDA, and state bond programs. First-time buyers represent one of the fastest-growing segments of online mortgage inquiries and are an ideal source for long-term client relationships.
Yes. Lead Planet offers exclusive home purchase leads delivered to your team only — no competing lenders receive the same prospect. Exclusive leads consistently produce higher contact rates and better conversion ratios compared to shared leads and are the recommended format for lenders prioritizing quality over volume.
Purchase mortgage leads are delivered in real time — typically within seconds of a borrower submitting their request. Leads can be routed directly to your CRM, loan origination system, or via email. For live transfer leads, your loan officer is connected directly to the borrower by phone, eliminating outbound dialing entirely.
Yes. Lead Planet generates VA purchase leads, VA refinance leads, and VA IRRRL streamline leads for VA-approved lenders. Given that VA loans offer 100% financing with no private mortgage insurance requirement, they represent one of the most attractive purchase programs for eligible active-duty military personnel, veterans, and surviving spouses.
Have a question we didn’t answer? Talk to an account executive →