1. Information Collection and Use
We collect and use personal information to respond to your requests for products and services offered through this website. We may also use your information to notify you about products, services, or other opportunities we believe may interest you.
Even if certain information about you is publicly available through government records or widely distributed media, we will treat all personal information you submit to us as non-public personal information.
We may collect information about you from sources including, but not limited to, the following:
- Information you provide when applying for or inquiring about financial products or services, such as mortgage loans. This may include your full name, telephone number, estimated property value, Social Security number, and similar information.
- Information you provide when requesting insurance quotes, which may include personal information, physical characteristics, and medical-related information.
- Demographic information you provide in connection with our forms and services.
- Information you provide when registering to receive communications from us, such as your email address or phone number.
- Information submitted through surveys, feedback forms, and other forms available on our website, throughout our Network, or on pages operated by a Lead Planet partner.
- Information we may receive from third parties or service providers for tracking, performance, or operational purposes.
2. Information Sharing Related to Loan Products, Insurance Products, or Service Requests
If you submit a request for a loan product, insurance product, or other service through this website, we may share the personal information in your request with lenders, agents, brokers, insurers, or other providers in our network to help process and fulfill your request.
This information may include your full name, mailing address, telephone number, property address, estimated property value, physical characteristics, Social Security number, or other information you provide.
Loan Products and Related Services
For loan or related service requests, we may obtain additional information about you and share that information with lenders in our provider network. For example, we do Not use your Social Security number to help obtain credit-related information, such as a credit score, in order to match you with an appropriate lender. Lenders who receive your information may request your Social Security number to obtain your credit report or credit score as part of evaluating your request.
All lenders in our provider network, including banks, mortgage lenders, and mortgage brokers, have entered into marketing agreements with Lead Planet and are expected to comply with applicable federal and state privacy laws. Neither Lead Planet nor participating lenders guarantee that you will receive a response to your request.
Communications From Providers
Lenders, agents, brokers, or insurers in our provider network may contact you by phone, email, or mail using the information you provided in order to process your request, even if your number appears on the National Do Not Call Registry, a state Do Not Call list, or an internal company Do Not Call list.
If you are contacted by a lender, agent, broker, or insurer and do not wish to receive further communications from that specific party regarding your inquiry, you should ask that party directly not to contact you again. If that request is not honored, please notify us immediately by contacting Lead Planet Client Services.
Please note that providers may retain the information you submitted whether or not you ultimately use their services.
For more information on limiting certain sharing of your personal information, please see the Your Rights and Choices section below.
3. Children’s Privacy
This website is not intended for use by individuals under 18 years of age. You must be at least 18 years old to use this website. We do not knowingly collect, use, or disclose personal information from anyone under the age of 18. If you are under 18, you may use the services available on this website only with the involvement of a parent or legal guardian.
4. Anti-Spam Policy
You will not receive email communications from Lead Planet unless you provide your email address to us for that purpose. We may use third-party companies to advertise products and services we offer. From time to time, you may also receive emails promoting Lead Planet services through third-party publishers.
We require third-party publishers sending email on our behalf to comply with the CAN-SPAM Act. If you no longer wish to receive emails from Lead Planet or from a third-party publisher promoting our services, please follow the unsubscribe or opt-out instructions included in the email.
5. Cookie Policy
To serve you more efficiently, our website uses cookies and similar tracking technologies, including web beacons, embedded scripts, and tags (collectively, “Cookies”). These technologies automatically collect certain information as you interact with our website, including:
- Browser and device data, such as IP address, device identifier, device type, operating system, browser type, screen resolution, device manufacturer, model, language, and plug-ins.
- Usage data, such as pages visited, time spent on the site, links clicked, browsing patterns, referring pages, and language preferences.
We generally use Cookies to improve site performance, reduce page-load times, and assist with customer tracking. We may also collect clickstream data on certain partner websites, limited to activities related to completing offers featured on our site. This information helps us monitor partner performance. We may also collect and store IP addresses, which are numerical identifiers assigned to devices connected to the internet.
When you visit our sites, we and our partners may collect information through Cookies for the following purposes:
- Necessary: to enable essential website functions, maintain security, and prevent fraud.
- Preferences: to remember your settings and recognize you when you return.
- Analytics: to understand how our sites are used and improve performance, content, products, and services.
- Advertising: to deliver relevant advertising based on your interests, preferences, or location and to measure ad performance.
- Social media: to enable sharing of content through social media and other platforms.
You can manage Cookies through your web browser settings. Most browsers allow you to control which Cookies are placed on your device and to disable or delete them. Please note that disabling Cookies may affect the functionality of certain parts of our sites and other websites.
If you would like to opt out of targeted online advertising, we encourage you to review the opt-out options offered by the Network Advertising Initiative and the Digital Advertising Alliance Self-Regulatory Program for Online Behavioral Advertising. Mobile-device users may also be able to limit app-based tracking through device settings.
Please note that Lead Planet does not necessarily maintain this web tracking data in a personally identifiable form.
Lead Planet and third-party advertisers may also use web beacons. Certain Lead Planet sites and advertisements may contain clear GIF files or similar technologies that help us understand website traffic, visitor activity, ad effectiveness, and email campaign performance.
6. Confidentiality and Security
Protecting your personal information is important to Lead Planet, and we take reasonable steps to safeguard it. For example:
- We limit access to personal information to employees, contractors, and agents who need the information to provide requested products and services.
- Our personnel are required to follow strict policies and procedures regarding the handling of personal information. Violations may result in disciplinary action.
- We maintain physical, electronic, and procedural safeguards designed to comply with applicable federal standards.
- We use industry-standard encryption and security technologies within the Lead Planet system.
7. Your Rights and Choices
Opt-Out Notice
If you prefer that we not share your information with certain partners, you may opt out of certain disclosures, except where sharing is otherwise permitted or required by law. To submit an opt-out request, please contact Lead Planet Client Services.
Electronic Marketing Communications
If you no longer wish to receive promotional emails from us, you may unsubscribe using the link included in the email or contact us using the information in the Contact Us section below. We will process your request as soon as reasonably practical.
Please note that even if you opt out of promotional communications, we may still send important administrative or service-related messages where permitted by law.
Nevada Privacy Rights
Nevada residents may have the right to request that we not sell certain personal information under Nevada law. If you are a Nevada resident and would like to make such a request, please contact us using the information in the Contact Us section and include “Nevada Privacy Rights” in the subject line. To help us process your request, please include your full name, email address, and mailing address.
8. Changes to This Privacy Policy
Lead Planet may revise, update, or materially change this Privacy Policy from time to time. If we make material changes to this Privacy Policy or to how we use your personal information, we will post those changes here. If you do not agree with any revised terms, please discontinue use of this website.
9. California Privacy Notice
Lead Planet and its subsidiaries are required by the California Consumer Privacy Act of 2018, as amended, to explain to California residents how we collect, use, disclose, and share personal information, and to describe the rights California residents may have regarding their personal information. This California Privacy Notice applies only to California residents.
For purposes of this section, “personal information” means information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This includes information collected online, offline, or through other means.
A. Your California Privacy Rights
Subject to certain exceptions, California residents may have the following rights:
- Right to Know: You may request information about:
- the categories of personal information we collected about you;
- the categories of sources from which we collected it;
- the business or commercial purpose for collecting, sharing, or selling it;
- the categories of third parties with whom we shared it; and
- the specific pieces of personal information we collected about you.
- Right to Delete: You may request deletion of personal information we collected from you, subject to legal exceptions.
- Right to Opt Out of Sale or Sharing: You may request that we not sell or share your personal information with third parties where applicable.
- Right to Non-Discrimination: We will not discriminate against you for exercising your California privacy rights.
These rights are subject to exclusions and exceptions under applicable law.
How to Submit a Request
To exercise your California privacy rights, you may submit a verifiable consumer request by:
Calling: 1-855-985-6691
Emailing: dnc@leadplanet.com
Web: leadplanet.com/
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request regarding your personal information. We may ask for information such as your name, address, email address, and phone number to verify your identity and process your request.
We will respond within the time required by law. We do not require you to create an account to submit a request. We will use the information you provide only to verify your identity and fulfill your request. We may deny a deletion request if retaining the information is permitted or required by law.
You may also designate an authorized agent in writing or through a valid power of attorney to submit a request on your behalf. Authorized agents may submit documentation to Lead Planet Client Services.
We do not knowingly collect personal information from children under 13. If we receive a household request, we may respond individually to each verified requestor.
B. Categories of Personal Information We Collect
Within the last 12 months, we may have collected the following categories of personal information:
| Category | Examples | Collected |
| Identifiers | Name, postal address, email address, IP address, phone number, Social Security number, and similar identifiers | YES |
| California Customer Records Information | Name, signature, address, phone number, insurance details, financial information, medical information, employment information | YES |
| Protected Classifications | Age, marital status, sex, disability, veteran status, and other protected classifications under California or federal law | YES |
| Commercial Information | Products or services purchased, obtained, or considered | YES |
| Biometric Information | Fingerprints, voiceprints, faceprints, retinal scans, or similar data | NO |
| Internet or Network Activity | Browsing history, search history, and interaction with websites or advertisements | YES |
| Geolocation Data | Physical location or movements | NO |
| Sensory Data | Audio, visual, or similar information | NO |
| Professional or Employment Information | Employment history or job-related details | YES |
| Education Information | Student records protected under FERPA | NO |
| Inferences | Profiles reflecting preferences, behavior, characteristics, or tendencies | YES |
Personal information does not include:
- Publicly available information from government records
- Deidentified or aggregated information
- Information excluded from CCPA/CPRA scope, including certain data governed by HIPAA, CMIA, GLBA, FCRA, FIPA, and DPPA
C. Categories of Sources from Which We Collect Personal Information
We may collect personal information from:
- Consumers directly
- Public records
- Business partners
- Service providers
D. Business or Commercial Purposes for Collecting or Sharing Personal Information
We may collect, use, disclose, or share personal information for the following purposes:
- To fulfill the reason the information was provided
- To provide information, products, or services requested by you or our business partners
- To send alerts, updates, and marketing communications
- To perform services on behalf of business partners
- For advertising and marketing
- To carry out contractual or legal obligations
- To improve our websites, products, and services
- For testing, research, analytics, and product development
- To maintain the safety, security, quality, and integrity of our systems and business operations
- To comply with applicable laws, regulations, court orders, and lawful requests from public authorities
E. Categories of Third Parties with Whom We Share Personal Information
We may disclose personal information to service providers and other third parties for business purposes. As described in this Notice and elsewhere in this Privacy Policy, we may also sell or share certain categories of personal information to third parties.
| Category of Personal Information | Categories of Third Parties Disclosed To | Categories of Third Parties Sold/Shared To |
| Identifiers | Affiliated entities, service providers, business partners | Business partners, data aggregators |
| California Customer Records Information | Affiliated entities, service providers, business partners | Business partners, data aggregators |
| Protected Classifications | Affiliated entities, service providers, business partners | Business partners, data aggregators |
| Commercial Information | Affiliated entities, service providers, business partners | Business partners, data aggregators |
| Internet or Network Activity | Affiliated entities, service providers, business partners | Business partners, data aggregators |
| Professional or Employment Information | Affiliated entities, service providers, business partners | Business partners, data aggregators |
| Inferences | Affiliated entities, service providers, business partners | Business partners, data aggregators |
We do not knowingly sell the personal information of individuals under 16 years of age.
F. Notice of Right to Opt Out
Lead Planet may sell or share personal information as described in this California Privacy Notice and the general Privacy Policy. To opt out, you may contact us as follows:
Calling: 888-271-9581
Emailing: support@leadplanet.com
Web: leadplanet.com/
To opt out of certain advertising-related tracking or data sharing associated with visits to our sites, you may also consult the Network Advertising Initiative and the Digital Advertising Alliance.
G. Direct Marketing by Third Parties
Lead Planet may disclose personal information to third parties for their own direct marketing purposes. California residents may request information regarding these practices under California’s “Shine the Light” law. To make such a request, please contact Lead Planet Client Services.
We will continue updating our privacy practices as applicable laws and regulatory guidance evolve. For more information about interest-based advertising, please review our Cookie Policy.
10. CA Data Broker Metrics
Lead Planet
CA Data Broker Consumer Response Report
Year: Email us for current data.
11. Contact Us
If you have questions, comments, or suggestions regarding this Privacy Policy, you may contact us:
By email:
Lead Planet Client Services
By mail:
Lead Planet
Attn: Support
2033 San Elijo Ave.
Cardiff, CA 92007
Phone: 888-271-9581
© 1999 – 2026 leadplanet.com
Lead Planet Network
This Privacy Policy applies to this website and to other domain names owned by Lead Planet that may or may not redirect to leadplanet.com. From time to time, we may add new websites to our network that may not be specifically identified by name in this Privacy Policy. Even if a site is not individually listed, this Privacy Policy still applies to it. Collectively, these websites are referred to as our “Network.”
Please note:
This Privacy Policy applies only to our Network. It does not apply to websites operated by other companies or organizations that may be linked from our sites. This Privacy Policy applies only to information collected online, not offline.