What makes Lead Planet’s paid advertising expertise different from a standard digital agency: We do not manage mortgage ad campaigns in a vacuum. Our paid and organic mortgage marketing programs are informed by nearly 30 years of closed-loop data on what mortgage borrowers actually convert to funded loans — not just which ads generate clicks. Every campaign decision we make is calibrated against the ultimate metric: cost per funded loan, not cost per click.
Google PPC Mortgage Advertising
Google Search Ads capture mortgage borrowers at peak purchase intent — the moment they type “mortgage lender near me,” “FHA loan rates,” or “refinance my mortgage.” As the world’s dominant mortgage search engine, Google Ads delivers the highest-intent borrower traffic of any paid channel, with granular keyword, geographic, and device targeting.
Search, Display, and Performance Max campaigns-Keyword-level bid management by loan product and geography-TCPA-compliant lead form extensions-Negative keyword filtering to eliminate non-borrower clicks.
MSN Mortgage Advertising
Microsoft Advertising (Bing/MSN) is the most underutilized mortgage marketing platform relative to its performance. Bing users skew older, higher-income, and more likely to own property than Google users — a profile that maps directly to refinance, home equity, and second mortgage lead segments. Cost-per-click on Bing is consistently lower than Google for comparable mortgage keywords, delivering strong leads at a reduced budget.
Older, higher-income, homeowner-skewed audience-Lower average CPC vs. Google for mortgage keywords-Bing Search and MSN content network placements-Excellent for refinance and home equity segments
Yahoo Paid Advertising
Yahoo Finance and Yahoo News reach a large, established audience of homeowners and financially engaged consumers who are researching mortgage rates, home prices, and personal finance decisions. Yahoo display and native advertising provides cost-effective brand impressions and lead captue across a highly relevant financial content environment — particularly for refinance and debt consolidation mortgage products.
Yahoo Finance and Yahoo News placements-Financially engaged, homeowner-skewed audience-Display and native ad formats-Strong for refinance and debt consolidation campaigns
