Buy Leads

When you buy mortgage leads from Lead Planet, you are buying from the company that generates them. We have operated our own consumer mortgage websites, TV campaigns, radio spots, and direct mail programs since before the new millennium — and every lead we sell comes directly from those first-party properties, delivered to your pipeline in real time, with no intermediary and no competing lender who received the same data yesterday.

That distinction matters more today than ever. Most companies advertising mortgage leads for sale are brokers — they purchase consumer data from aggregators, repackage it, and sell it to you at a margin. The data is already aged. The consumer has already been contacted. Lead Planet has never operated that way. Our mortgage leads come from homebuyers and refinancing homeowners who submitted a real-time request on a Lead Planet-owned property, matched to your specific credit criteria, loan programs, and licensed states before they reach your loan officer.

Whether you are a single-branch broker looking to fill a pipeline or a national bank scaling a purchase or home equity program, Lead Planet builds a lead program around your exact products and markets — not a one-size-fits-all volume package. Our account executives have deep mortgage industry knowledge and configure your filters, delivery method, and lead format to match your origination workflow from day one.

Exclusive vs. Non-Exclusive Mortgage Leads