Nearly 30 years ago, Lead Planet set out to do one thing exceptionally well: connect motivated mortgage borrowers with the lenders best positioned to help them. We are still doing it today — and we have never sold a lead we did not generate ourselves.
Who We Are
Lead Planet is an internet mortgage lead generation company headquartered in the United States, serving lenders, mortgage brokers, community banks, credit unions, and national lending institutions across all 50 states. Lead Planet was established in 1999 by mortgage lending specialist Bryan Dornan, a predating much of today’s digital advertising landscape. Since then, we have consistently managed our own consumer mortgage websites, television campaigns, radio ads, and direct mail initiatives.
What has never changed in nearly 30 years is our model: we generate our own leads, from our own first-party sources, and we deliver them in real time to the lenders who purchase them. We have never purchased data from aggregators and repackaged it. Every mortgage lead that leaves our platform was submitted by a real consumer on a property Lead Planet owns and operates.
What We Do
Lead Planet generates exclusive and non-exclusive internet mortgage leads across every major residential lending category — purchase mortgages, FHA loans, VA loans, refinance, cash-out refinance, home equity loans, HELOCs, second mortgages, debt consolidation, credit repair, and live transfer programs. Our lead generation infrastructure spans organic search engine optimization, answer engine optimization for AI platforms, paid search advertising on Google and Microsoft, social media advertising on Facebook, Instagram, TikTok, and YouTube.
Every program is filtered to match the lender’s exact credit policy, loan products, and licensed states — so the leads that reach a loan officer’s queue are the leads that loan officer can actually close.
Who We Serve
Lead Planet’s clients range from independent mortgage brokers originating their first loans to national lending institutions managing high-volume purchase and refinance pipelines. We serve net branches, credit unions, community banks, fintech lenders, and debt relief companies — any licensed professional whose business depends on connecting with motivated borrowers before the competition does. Clients including LoanDepot, Guaranteed Rate, Wells Fargo, Cross Country Mortgage, Nations Lending and New American Funding have trusted Lead Planet’s lead quality and delivery infrastructure for their own production pipelines.
