# Lead Planet > Lead Planet is a mortgage lead generation and digital marketing company that generates leads organically from its own consumer mortgage websites and delivers them to lenders, mortgage brokers, banks, and loan officers nationwide. Serving United States. Lead Planet generates its own leads organically from its own exclusive consumer mortgage websites, rather than aggregating or reselling third-party leads. Contact: 888-271-9581 · support@leadplanet.com · 2033 San Elijo Avenue, Suite 322, Cardiff by the Sea, CA 92007 Hours: Mon 9:00 AM - 5:00 PM; Tue 9:00 AM - 5:00 PM; Wed 9:00 AM - 5:00 PM; Thu 9:00 AM - 5:00 PM; Fri 9:00 AM - 5:00 PM; Sat Closed; Sun Closed Services: Purchase Leads, FHA Leads, Debt Consolidation Leads, Digital mortgage marketing, Refinance Leads, Home Equity Leads, Live-Transfer Leads, Credit Repair Leads, DSCR leads, Non Qm leads, Personal loan leads, SEO, Content Creation, Paid search for Google and Bing, and Paid social for Meta and TikTok ## Site - [How to buy leads: terms and delivery](https://www.leadplanet.com/buy-leads/): pricing minimum, contract terms, delivery methods, and the exclusive vs non-exclusive comparison - [Purchase mortgage leads](https://www.leadplanet.com/mortgage-leads/purchase-leads/): loan programs covered — FHA, VA, USDA, conventional, jumbo, non-QM — plus filters and delivery - [Refinance leads](https://www.leadplanet.com/mortgage-leads/refinance-leads/): rate-and-term, cash-out, FHA streamline, VA IRRRL and HELOC refinance categories - [FHA leads](https://www.leadplanet.com/mortgage-leads/fha-leads/): purchase, streamline refinance and first-time buyer FHA categories - [Home equity and HELOC leads](https://www.leadplanet.com/mortgage-leads/home-equity-leads/): program range from no-appraisal HELOCs to DSCR investor lines and non-QM equity - [Debt consolidation leads](https://www.leadplanet.com/mortgage-leads/debt-consolidation-leads/): filters for credit criteria and debt type; consumer debt market context - [Credit repair leads](https://www.leadplanet.com/mortgage-leads/credit-repair-leads/): the declined-borrower segment and how credit repair leads return as originations - [Live transfer leads](https://www.leadplanet.com/live-transfer-mortgage-leads/): how live transfers differ from standard internet leads, and the capacity needed to receive them - [Mortgage marketing services](https://www.leadplanet.com/marketing-solutions/): channel-by-channel breakdown across Google, Microsoft, Meta, TikTok, MSN and Yahoo, with compliance posture - [Mortgage SEO](https://www.leadplanet.com/search-engine-optimization/): organic search optimisation for mortgage and finance websites - [Paid search — Google and Microsoft](https://www.leadplanet.com/paid-search/): Google and MSN/Bing mortgage PPC, calibrated to cost per funded loan - [Paid social — Meta and TikTok](https://www.leadplanet.com/paid-social/): Facebook, Instagram and TikTok campaigns run under Meta's Special Ad Category for Housing - [Contact](https://www.leadplanet.com/contact/): phone, email, office address and hours ## Reference - [Lead Planet — full profile](https://www.leadplanet.com/reference/index.html): identity, contact, hours, service area, and services - [Closed-Loop Lead Data](https://www.leadplanet.com/reference/concept-closed-loop-lead-data.html): a term Lead Planet defines